Supermetrics Alternative for Database Data: Hourly Refresh at €19
Last updated August 29, 2026 · By the SaturnSQL team
Whether you can leave Supermetrics depends entirely on what feeds your spreadsheets. This page is honest about both answers: for database and warehouse data there is a 25x cheaper way to get hourly refresh, and for ad-platform data SaturnSQL is not your alternative, so we list what is.
The short version
If your sheets pull from Facebook Ads, Google Ads, TikTok, LinkedIn and friends, you need a marketing-data connector, and the honest move is to compare Supermetrics with the cheaper specialists listed below. If your sheets pull from a database or warehouse, Postgres, MySQL, SQL Server, BigQuery, Redshift, ClickHouse, you don’t need a connector portfolio at all: SaturnSQL schedules a SQL query into your sheet, hourly, from €19/mo.
What Supermetrics actually charges, and for what
The connector list gets the attention, but Supermetrics’ pricing axis is refresh frequency. On the published Google Sheets plans, how often your sheet updates is what moves you up a tier:
| Supermetrics tier | Monthly price | Fastest refresh |
|---|---|---|
| Starter | €49 | Weekly |
| Growth | €199 | Daily |
| Pro | €499 | Hourly |
| Enterprise | Custom | On demand |
Published Google Sheets plan rates read from supermetrics.com in August 2026, monthly billing; yearly billing is lower. For orientation, not a live quote.
So a sheet that has to be current within the hour costs €499/mo, whatever the data source. If that source is a database you already run, you are paying an ad-platform connector portfolio’s price for a cron job.
The database case: same refresh, €19 instead of €499
SaturnSQL is a browser SQL editor with scheduling. Connect the database with a read-only user, write the exact query you want in the sheet, and attach a schedule: hourly, daily, weekly, or any cron cadence, all included in the €19/mo base plan. There is no refresh-frequency ladder to climb. Results land in Google Sheets or Slack.
A SQL editor is also a different level of control than a query builder: joins, window functions, and the weird business logic your reporting actually needs, instead of picking dimensions from a dropdown. Supported sources: PostgreSQL, MySQL/MariaDB, SQL Server, BigQuery, Amazon Redshift, ClickHouse, Oracle, and DynamoDB.
The GA4 loophole worth knowing
One marketing source does fit the database path: GA4. Its native BigQuery export is free to enable and streams raw events into your own project, and raw BigQuery data is not subject to the GA4 Data API’s sampling and cardinality limits that spreadsheet add-ons inherit. SaturnSQL then schedules BigQuery queries into Sheets hourly like any other warehouse.
The ad-platform case: what to use instead of SaturnSQL
SaturnSQL has no ad-platform connectors, and pretending otherwise would waste your afternoon. If the job is Facebook Ads, Google Ads, TikTok, LinkedIn, and Bing in one sheet, that is Supermetrics’ actual product, and the honest comparison set is the cheaper marketing-data specialists: Two Minute Reports (from $9/mo), Porter Metrics (from $15/mo), and Dataslayer (from ~$29/mo with a free plan), plus Coupler.io and Windsor.ai a bracket up. Published starting rates as of August 2026; connector coverage and refresh limits differ per tool, so check the one that matters to you.
Teams with both kinds of data often run a split stack: a cheap specialist for the ad platforms, SaturnSQL for the database numbers, still far under one Growth or Pro tier.
Side by side
| SaturnSQL | Supermetrics | |
|---|---|---|
| Databases & warehouses (Postgres, MySQL, SQL Server, BigQuery, Redshift…) | ✓ | ✓ |
| Ad platforms (Facebook, Google Ads, TikTok, LinkedIn…) | — | ✓ |
| Full SQL editor | ✓ | — |
| Hourly refresh in base plan | ✓ | — |
| Slack as a destination | ✓ | — |
| Price with hourly refresh | €19/mo | €499/mo |
Frequently asked questions
Is SaturnSQL a full Supermetrics alternative?
Only for database and warehouse data. It schedules SQL from Postgres, MySQL, SQL Server, BigQuery, Redshift, ClickHouse, Oracle, and DynamoDB into Sheets or Slack, hourly, at €19/mo. It has no ad-platform connectors, so for Facebook or Google Ads data the right comparison is the marketing-data specialists above.
How much does Supermetrics cost?
On the published Google Sheets plans as of August 2026: Starter €49/mo with weekly refresh, Growth €199/mo with daily, and Pro €499/mo, the first tier with hourly. Yearly billing is lower. Refresh frequency, not connectors, is what forces most upgrades.
What’s the cheapest hourly refresh from a database?
A scheduled SQL query. SaturnSQL includes hourly (and custom cron) in the €19/mo base plan. In Supermetrics, hourly means the €499/mo Pro tier regardless of source.
Does SaturnSQL connect to Facebook Ads or Google Ads?
No. SQL databases and warehouses only. Marketing data reaches it only when something else lands it in a warehouse first, like GA4’s free BigQuery export.
Can I use it for GA4 data?
Yes, through GA4’s native BigQuery export: free to enable, raw events in your own project, no Data API sampling. SaturnSQL queries it with plain SQL and schedules the results into Sheets hourly.
If a database feeds your sheets, keep the hourly refresh and drop the €499 tier.